More traffic
isn't the season.
Order value is.

Three things: the calendar, the network and the specificity. Demand is concentrated into planting and harvest windows that cannot be moved, the order is usually taken by a dealer, a co-op or a territory rep rather than a website, and every product question is crop × region × application specific. A generic playbook misses all three — the window, the route and the distinction.

With it. The dealer or co-op is the distribution, not an obstacle. We build territory pages, dealer maps, availability and lead routing with the network, attribute orders back to each location, and resolve conflict rules before a page goes live. A corporate page that bypasses its own dealers is the fastest way to lose a program in this industry — we don't build those.

That's where the funnel actually closes. We integrate against the mainstream ag retail, farm-management and dealer platforms through APIs or webhooks, and through a middleware layer or a secure SFTP/ETL drop where no API exists. What we won't do is pretend attribution works when the event is unreachable — if there's no order event we can touch, we say so in the audit.

No. We don't sell, rent or swap grower or dealer lists, and we don't broker your surplus to a competitor network. Leads are rented; funnels are owned. What we build is indexed demand, first-party capture, response speed and a between-season cadence — the parts of the funnel that still produce orders if a lead vendor changes their price next quarter.

It depends on the category more than on the market. A fungicide inquiry can cost $20 and a planter inquiry $80 — but the planter can be a $150,000 order and the fungicide a $2,400 one, and the difference is measured on value per order, not cost per click. The audit returns your own baseline and a target cost per order by crop and territory — not an industry benchmark lifted off a slide.

Your system stays authoritative. We define the specify and order events with you, fire them server-side from the ERP, dealer portal or CRM (API, webhook or ETL), and carry the click and lead id end to end — so the ad platform optimizes against order value while finance reads the number out of the same table they already trust. Reconciliation is a deliverable, not a monthly argument.

It changes the architecture, not the ambition. Clusters are built per region with that market's registrations, crops, seasons and label rules baked into the template — and the hemisphere determines the calendar. New York covers CCPA/CPRA and North American seasons; London handles UK GDPR and EU plant-protection rules; Sydney runs APAC and reverse-season calendars; the DIFC desk covers Gulf growing systems with Arabic-first landing pages and WhatsApp response paths.

Partially — and we'll tell you which part. Measurement and the order event can be live in two weeks, and paid plus a spec-flow fix can be armed inside the window if the pages already exist. Full cluster indexation compounds over months, not weeks, so we start it now and let it pay across the next two windows. Anyone promising rankings inside your six-week window is describing a different industry.

You keep them. Code in your repo, templates and schema in your CMS, audiences and conversion actions in your ad accounts, journeys and automations in your CRM stack, and a handover call plus documentation. That's the difference between infrastructure and a service — and the reason every tier is rolling 30-day after the first quarter.

No — and we won't pretend to. We don't manage the crop, the weather or the market; we manage the demand capture and the funnel in front of them. What we guarantee is the measurement: the events are right, the attribution is reconciled, and the numbers you see are the numbers your finance team would sign.